French dance music maven Matt Sassari has linked up with Chicago’s Green Velvet to kick off his freshly minted SASS imprint with the track “Dance Or Die.”

The Marseille-based DJ/producer’s distinctive take on techno and tech-house has been pumping from club sound systems and radio speakers alike since he started releasing music over a decade ago. Sassari’s peak-time bangers have found a home on many of the world’s biggest dance music labels, such as Truesoul, Panterre Musique, Terminal M, Relief, and Cr2 Records, which released his Billboard and Beatport chart-topping tunes “Give It To Me” and “Put A Record On.” 

Launching his SASS label in style with this elite collaboration, “Dance Or Die” pairs Green Velvet’s signature spoken word incantations with the pair’s penchant for bulky beats and sharp-edged synth lines. It’s a summer heater that you will not want to miss. Listen below. 

Matt Sassari and Green Velvet’s “Dance or Die” is out now via SASS. Buy it on Beatport.