Welcome to the next chapter of Beatport.
Founded in 2004, Beatport is the worldwide leader of electronic music for DJs, producers, and their fans. And today, we’re thrilled to unveil our long-awaited interactive iOS mobile app for LINK subscribers, as well as a refreshed brand design. As the most requested tool from LINK subscribers since the service launched, Beatport proudly invites you to join us for the next evolution in DJing.
Launched in 2019, Beatport LINK is the world’s flagship DJ streaming platform, which is integrated with Pioneer DJ, Serato DJ, Denon DJ and several other leading providers, including the just-announced Traktor PRO.
The new mobile app, which is available today in the Apple AppStore store, is the perfect mobile toolset to discover and quickly manage large libraries of music.
Placing the power of Beatport LINK in the palm of your hand, the app promises to further empower DJs’ creative workflow and integrate seamlessly into their performance environment by focusing on DJ productivity features like playlist creation, playlist management, and mobile-friendly digging.
An Android version of the app will be released later this year, along with additional features for the iOS version.
Beatport’s mobile app is the first product to feature the company’s new brand identity and logo. The launch of the rebrand signifies Beatport’s position as a company building innovative, world-class services for the global DJ community. Developed in collaboration with the award-winning Swedish design firm Kurppa Hosk, the new logo reflects Beatport’s rapid evolution, and is the first Beatport brand redesign since 2012.
The meticulously crafted re-design is a futuristic play on the original Beatport headphone logo. While it can still be seen as a pair of headphones — as seen from profile instead of head-on — the lowercase “b” also incorporates a turntable tonearm design as well as a circle, which represents a turntable or CDJ platter, as well as the headphone cup. It both nods to Beatport’s past as a digital download-only store, while focusing on the next evolution of this now multi-faceted company.
“Over the last two years we have been relentless in our mission to develop products that empower our customers,” said Beatport CEO Robb McDaniels. “Beatport LINK is the centerpiece of our strategy to give our customers the ability to stream the richest collection of electronic music available anywhere. This new mobile app is an important extension of the LINK platform, giving DJs the ability to discover new music, assemble and perfect performance-ready setlists and transition them directly into their native environments. It’s a hugely powerful tool that our customers have been asking for and one which we think they are going to love.”
Jonas Tempel, Founder and Chief Revenue Officer at Beatport, said: “Beatport has always stood at the intersection of creativity and performance, and nothing epitomizes our future direction as this new mobile app, the crown jewel in our LINK ecosystem. We felt at this moment in our history, it was important to reflect our position as an innovation leader in our space with a refreshed brand identity. Working with Kurppa Hosk on the initial design, our in-house design teams brought the new logo to life.”
